EE utilises AR and AI for Mini Movie Makers app

EE has utilised AR and AI to create EE Mini Movie Makers, which is aimed at capturing kids’ performances at home within four 360-degree AR film sets hosted on Instagram. 

As part of the launch of EE Mini Movie Makers, EE is running a competition to find the best children’s performance. The winner will be invited with their family to meet the stars on the EE BAFTA Film Awards Red Carpet.

The design of the film sets in EE Mini Movie Makers uses AI tools and was inspired by real-world set design, as well as by the use of technology in animated kids’ films. The four AR sets are:

Action – children are transported to the climax of their favourite superhero film, with heroes, villains and flying cars darting past their eyes in front of London’s most iconic landmarks

Fantasy – an enchanting fantasy world, where children can make friends with some nearby unicorns, fairies and magical wildlife

Jurassic – take a step into the age of the dinosaurs, meet a Triceratops and some of its dino pals along the way

Science Fiction – an expedition to the most mysterious corners of our universe, featuring shooting stars, comets and spaceships

Families are invited to make their Mini Movies at home to enter the competition, which closes for entries on Wednesday 9 February 2023. The most creative entries will be picked by a panel of experts, including BAFTA head of children and young people’s programme, Lisa Prime; BAFTA nominated producer, Hester Ruoff (Boiling Point); art director, Kat Law (Breathe); and EE head of film, music and games partnerships, Magda Lojszczyk.

The winning family will be invited to join Frankie Bridge and EE on the Red Carpet of the EE BAFTA Film Awards on Sunday 19 February in London, and meet the stars as they arrive at the Ceremony.

Frankie Bridge, TV presenter and author said: “Whether it’s pretending to be an astronaut in space, a Jurassic explorer or a superhero saving the world, our children so often escape reality to tell their own imagined stories, and I’ve definitely had to sit through some interesting ones in the past. That’s why EE Mini Movie Makers is such a great initiative – it gives families the tools to be a little more creative at home and elevate those performances. Carter and I had so much fun trying this out, especially the Action AR film set which he absolutely loved. I can’t wait to see the winning Mini Movie and am so excited to meet the winning family at the EE BAFTA Film Awards in February as EE’s Red Carpet host.”

For more details on EE Mini Movie Makers and how to enter the competition, visit ee.co.uk/MiniMovieMakers