Skip to main content

14-15 May 2025
Olympia Grand Hall
London

MPTS
13 Jan 2021

Creative, tech, and scientific orgs combine for The Green Planet AR experience

Max Miller - Broadcast
BBC Studios, EE, Royal Botanic Gardens, Kew, Talesmith and Dimension Studios will be led by immersive content studio Factory 42

Six organisations from the creative, tech, and scientific sectors have come together to create an AR experience for upcoming BBC Studios Natural History Unit documentary The Green Planet.

BBC Studios, mobile network operator EE, Royal Botanic Gardens, Kew, Talesmith, and Dimension Studios have announced the 5G AR Consortium, led by immersive content studio Factory 42. It has won £2.2 million in funding from the Department for Digital, Culture, Media & Sport from its 5G Create Competition, which explores how 5G technology can be used in a range of sectors.

The group will create an augmented reality app inspired by Sir David Attenborough-presented documentary The Green Planet.

The app will allow users to learn about the flora and fauna of our planet, using their phones to nurture rare and exotic plants, observe their behaviours and watch as they grow in seconds in urban backdrops while seeing the animals that live among them. The scientifically accurate imagery will be verified by Kew’s scientists, and digital learning specialists will work to make sure the app gives people a deeper understanding of the natural world at the same time as entertaining.

Factory 42 is leading the consortium and will co-produce the project with BBC Studios in association with natural history producer, Talesmith. Dimension Studios will provide the volumetric capture video technology that will create the holographic images in the app.

EE’s 5G network, combined with edge computing, will allow people to access the interactive experiences at set locations.

EE 5G Mobile Edge Compute graphic

Founder and CEO of Factory 42, John Cassy, said: ”The importance of protecting the planet has never been greater and the opportunity to use emerging technologies to engage audiences of all ages in environmental issues in new ways is hugely exciting.”

Steve Jelley, co-founder and managing director of Dimension Studios, added: ”There has been no better advocate than Sir David Attenborough for the natural world. We’re thrilled to be using volumetric capture to bring Sir David’s remarkable message to millions, ultimately changing people’s attitude towards our planet.”

Minister for digital infrastructure, Matt Warman, also lauded the project: ”This cutting-edge app, fronted by broadcasting legend Sir David Attenborough, is set to be an inspiring example of how new technology can reconnect us with the natural world whilst demonstrating the power of 5G to a huge new audience.”

The app is expected to be released in 2022.

View all Industry News
Loading

2025 Exhibitors:

 


 

Testimonials

Testimonials

  • It's not just a show; it's an ecosystem for innovation, collaboration and thinking more creatively."
    Adipat Virdi
    DTG
  • The atmosphere at MPTS has been amazing this year. MPTS is definitely one of the industry’s most diverse shows, if not the most diverse, both in terms of attendees and panelists. A huge amount of work goes into making sure that there is equal representation across an extensive conference programme.
    Donna Smith
    Rise
  • The quality of speakers and amount of sessions is just unparalleled.
    Julian Nelson
    Residence Pictures
  • It has been a wonderful two days at MPTS. It was well attended with technology everywhere. The show was full of people from the industry, new to the industry, collaborating, networking and generally having a good time.
    Kris Hill
    Theatrixx Technologies
  • I think this year 2024 is probably the most innovative, cutting-edge, head-of-the-curve MPTS that I’ve exhibited at so far. I think even compared to last year, attendees really know what they’re looking for when it comes to cloud, AI, virtual production, all of the buzz words, all of the emerging technologies, everyone’s really embraced it.
    Emily Fairclough
    SCAN Computers Ltd
  • It's just really nice to come into a big building where all your people are at and everyone is doing the same thing as you and sharing ideas, technologies and solutions. Here it feels like you're among your community.
    Dan Snow
    History Hit