Rise of FAST. An International Perspective
FAST channels are quickly increasing in popularity worldwide, for consumers, it is paving the way to a superior user experience, seamlessly merging the perks of streaming with the familiarity of TV ads. For content and video service providers, it raises unprecedented opportunities for differentiation, audience reach, and an innovative way to monetize their content. During this session, Zixi will examine how offering FAST channels are becoming strategic for platforms, enabling effective competition, broader audience engagement and a way to expand their content offerings and drive subscriptions, and how the Zixi Software-Defined Video Platform enables flexible, complex workflows and profitability for organizations deploying cloud-based live IP FAST channels.