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14-15 May 2025
Olympia London

MPTS
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“Que Sora Sora!”: Next-Gen AI - Threat or Opportunity?

16 May 2024
Post Production
Barely 18 months have passed since ChatGPT burst onto the scene. Already generative AI has moved from prompt-based chatbots to text-to-image apps, like Midjourney, to adding basic motion to stills with Runway. Now with the launch of text-to-video app, Sora from OpenAI, is this a game changer for moving image creation; overblown hype and scaremongering; or the beginning of a new opportunity? AI is not going away. Whatever will be, will be. It will change the industry. Que Sora Sora!
Chairperson
Neil Hatton, CEO - UK Screen Alliance
Speakers
Colin Birch, CEO - Mondatum
Tracy McCreary, Managing Director - BlueBolt
Michele Sciolette, CTO - Cinesite Group
UK Screen Alliance

2024 Exhibitors Included:

 


 

Testimonials

Testimonials

  • It's not just a show; it's an ecosystem for innovation, collaboration and thinking more creatively."
    Adipat Virdi
    DTG
  • The atmosphere at MPTS has been amazing this year. MPTS is definitely one of the industry’s most diverse shows, if not the most diverse, both in terms of attendees and panelists. A huge amount of work goes into making sure that there is equal representation across an extensive conference programme.
    Donna Smith
    Rise
  • The quality of speakers and amount of sessions is just unparalleled.
    Julian Nelson
    Residence Pictures
  • It has been a wonderful two days at MPTS. It was well attended with technology everywhere. The show was full of people from the industry, new to the industry, collaborating, networking and generally having a good time.
    Kris Hill
    Theatrixx Technologies
  • I think this year 2024 is probably the most innovative, cutting-edge, head-of-the-curve MPTS that I’ve exhibited at so far. I think even compared to last year, attendees really know what they’re looking for when it comes to cloud, AI, virtual production, all of the buzz words, all of the emerging technologies, everyone’s really embraced it.
    Emily Fairclough
    SCAN Computers Ltd
  • It's just really nice to come into a big building where all your people are at and everyone is doing the same thing as you and sharing ideas, technologies and solutions. Here it feels like you're among your community.
    Dan Snow
    History Hit