AIMICI is a UK-based consultancy specializing in responsible AI integration for film and TV production. Led by Managing Director Kathryn Webb, alongside industry veterans including Jeremy Bolt (Resident Evil) and Jonathan Cavendish (Bridget Jones), AIMICI provides expert AI strategy and implementation across the production lifecycle.

AIMICI's expert team evaluates AI solutions, ensuring they meet production standards while protecting IP and creative integrity. They specialize in identifying best-in-class AI tools and developing custom AI solutions for production challenges - from development to post-production. AIMICI supports teams with AI strategy, solution architecture, team training, and governance frameworks, enabling productions to harness AI's potential safely and effectively.

AIMICI also heads an innovation network and consortium, bringing together industry bodies & academia including BFI, BAFTA, Bournemouth University & University of the Arts London. Together they work to better educate the industry on AI's risks & potential in production.